About Mark MacDonald

Sr. Church Branding Strategist, Executive Director
www.beknownforsomething.com
@markmac1023
Find on Facebook markmac1023

Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving #churchcomm strategy so more will be reached for Christ. He has 35+ years experience of advertising, comm, design, writing and speaking. He authored Be Known for Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017). He is a speaker at churches, businesses and national conferences. Mark is also married with two sons.

5 Social Content Ideas from Every Sermon

‘5 Social Content Ideas From Every Sermon’ blog post was posted with permission from the author Mark Macdonald. Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church... read more

Are Church Emails Worth the Effort?

A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something,... read more

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3 Ways to Simplify Content

Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones alone, have dozens of options competing for our... read more

Stop Copying: Do these 3 Things Instead

Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts.  We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more

6 Steps to a Great Church Video

People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit... read more