Articles about Social Media, Announcements, how to plan and promote your content and more.
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve... read more
I spoke with a pastor the other day who is dropping the livestream broadcast of his Sunday worship. He was frustrated (and probably a little embarrassed) that only 10-15 people were watching, so he felt like it wasn’t worth the trouble. Let me tell you why that completely misses the... read more
Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is,... read more
Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones alone, have dozens of options competing for our... read more
The 80-year-old Elder met me at the door and said “I just have to say…” and I braced myself. That’s not usually the start to a good sentence. But when he said, “I bet you could make the flu funny.” I almost kissed his feet. Because if you were to... read more
Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more
Growing up my family was notorious for setting up our Christmas tree late. I don’t mean after Thanksgiving late, first week of December late, I’m talking the week of Christmas late. I didn’t think much of it until we drove one Christmas Eve to my grandparent’s house across states. The... read more
If you haven’t heard the news, Facebook has just rebranded… well actually, it’s parent company has just rebranded. But unlike Google’s Alphabet name change, this will have profound implications for the future of the ‘Capital C’ Church around the world. It’s more than a rebrand. It’s a vision of the... read more
Is the Church Newsletter Dead? I think the short answer to this no, your Church Newsletter isn’t dead, it may just need a Facelift and New Packaging. If you still have a printed Church Newsletter, here are some questions you might ask: Are people reading it? Is there better use... read more
I recently spent the evening with a group of close friends around a bonfire in my backyard. Our time together began early and it ended late. To be honest, none of us noticed the time slip by because we were so engaged with one another in taking turns telling stories... read more
We are so thankful and grateful to work with such awesome churches and ministries we had the privilege of working with this year. We’ve produced hundreds of Ready-Made and Custom Media pieces this summer. Below are a few of our favorite Custom Videos we produced for churches and ministries over... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more