Articles about Social Media, Announcements, how to plan and promote your content and more.
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
To reach and teach the world through a device we hold in our hand, or a small computer that sits on our lap. The world has changed, and there are great opportunities for the church. Throughout history, the method by which the church performed the Great Commission has been propelled... read more
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a... read more
We are so thankful and grateful to work with such awesome churches and ministries we had the privilege of working with this year. This year was a unique year. We served a lot of churches that did return to physical gatherings in addition to their digital Worship Experiences as well.... read more
Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements... read more
There are a few ways that you can present your Pre and Post Service Announcements. This is the content on screen as people enter and exit your Auditorium or your Livestream. I covered 5 unique ways you can execute your Pre and Post Service Announcements in this blog post. In... read more
In my 10+ years in church communications, I have done had staff on salary and contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
We are so thankful and grateful to work with such awesome churches and ministries we had the privilege of working with this Easter. This year was a unique year. We served a lot of churches that did return to physical gatherings in addition to their digital Worship Experiences as well.... read more
As a creative, I’ve always struggled to be organized. Who else has a folder on their desktop labeled “miscellaneous.” ✋ By no stretch of the imagination am I the most knowledgeable church communications director. But I want to share a few tips that have helped me over the years and... read more
The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy... read more
Last year many churches did Easter online for the first time. Since it was new and rushed, maybe we didn’t put our best foot forward. But it’s now a year later so there’s no reason why your online experience can’t be awesome in 2021. Below are 12 ways to help... read more
There are some really crazy things we do around Easter marketing that are killing us! We don’t market because “everyone is already coming.” WHAT? That is the EXACT time to market. Put fuel on a lit fire rather than trying to rub sticks together to make a fire start. Maximize... read more