Articles about Social Media, Announcements, how to plan and promote your content and more.
Growing up my family was notorious for setting up our Christmas tree late. I don’t mean after Thanksgiving late, first week of December late, I’m talking the week of Christmas late. I didn’t think much of it until we drove one Christmas Eve to my grandparent’s house across states. The... read more
If you haven’t heard the news, Facebook has just rebranded… well actually, it’s parent company has just rebranded. But unlike Google’s Alphabet name change, this will have profound implications for the future of the ‘Capital C’ Church around the world. It’s more than a rebrand. It’s a vision of the... read more
Is the Church Newsletter Dead? I think the short answer to this no, your Church Newsletter isn’t dead, it may just need a Facelift and New Packaging. If you still have a printed Church Newsletter, here are some questions you might ask: Are people reading it? Is there better use... read more
I recently spent the evening with a group of close friends around a bonfire in my backyard. Our time together began early and it ended late. To be honest, none of us noticed the time slip by because we were so engaged with one another in taking turns telling stories... read more
We are so thankful and grateful to work with such awesome churches and ministries we had the privilege of working with this year. We’ve produced hundreds of Ready-Made and Custom Media pieces this summer. Below are a few of our favorite Custom Videos we produced for churches and ministries over... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
To reach and teach the world through a device we hold in our hand, or a small computer that sits on our lap. The world has changed, and there are great opportunities for the church. Throughout history, the method by which the church performed the Great Commission has been propelled... read more
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a... read more
We are so thankful and grateful to work with such awesome churches and ministries we had the privilege of working with this year. This year was a unique year. We served a lot of churches that did return to physical gatherings in addition to their digital Worship Experiences as well.... read more
Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements... read more
There are a few ways that you can present your Pre and Post Service Announcements. This is the content on screen as people enter and exit your Auditorium or your Livestream. I covered 5 unique ways you can execute your Pre and Post Service Announcements in this blog post. In... read more
In my 10+ years in church communications, I have done had staff on salary and contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more