Articles about Social Media, Announcements, how to plan and promote your content and more.
As a creative, I’ve always struggled to be organized. Who else has a folder on their desktop labeled “miscellaneous.” ✋ By no stretch of the imagination am I the most knowledgeable church communications director. But I want to share a few tips that have helped me over the years and... read more
The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy... read more
Last year many churches did Easter online for the first time. Since it was new and rushed, maybe we didn’t put our best foot forward. But it’s now a year later so there’s no reason why your online experience can’t be awesome in 2021. Below are 12 ways to help... read more
There are some really crazy things we do around Easter marketing that are killing us! We don’t market because “everyone is already coming.” WHAT? That is the EXACT time to market. Put fuel on a lit fire rather than trying to rub sticks together to make a fire start. Maximize... read more
Recently I was eating dinner with family, including my 7 year old niece. We began a discussion of Easter and what it means. When we got beyond the egg hunts and the Easter bunny, I began teaching her about why we celebrate Easter as the resurrection of Jesus from the... read more
A lot of employers describe themselves as a fun place to work. Some organizations even list it as one of their values. But sometimes organizations don’t reflect this in their communication. One quick and easy way to remedy that is through the 404 webpage. A 404 page is where you... read more
For Mobile Viewing blog post was posted with permission from Be Known for Something The little screens we carry around in our pockets have changed everything. Because of its proximity, we tend to jump on a mobile web browser far sooner than walking to our desktop computer, sitting down and... read more
If the church is a gathering, how is a church still a church during a lockdown? The answer: connection. But connection, in our strange season, now actually requires technology. All of a sudden, the church has found itself in a position where it needs tech to be the church. In... read more
The last 6 months have been brutal. One thing I have heard a lot recently is that connecting with the teams in your church has become very difficult. What used to maybe the easiest thing for you to do, or at least the most enjoyable task, is now probably the... read more
There are two types leaders. Those who attract followers or those who attract leaders. Talent is the natural part of leadership. You can buy talent, but you can’t buy chemistry. Getting great talent to buy into the goal, the win, the team, the organization is vital. So how do you... read more
I’ve spent the day dreaming big about my content plans for Switcher and then scheduling them out for the upcoming quarter, so what better time for me to explain how you can create a content calendar of your very own? If, as they say, a goal without a plan is... read more
I want to give you some practical ideas of things you can do from a marketing standpoint during the COVID-19 pandemic, once we’re through it, and into the next crisis. (Oh, it’s coming, it always does.) Let’s get started: 1. It’s not about attendance, it’s about opportunities The church in... read more