Articles about Social Media, Announcements, how to plan and promote your content and more.
‘How to Make Facebook and Instagram’s Algorithms Work for Your Content’ blog post was posted with permission from Switcher Studio. Wondering how social media algorithms work and how you can use data to build your social media presence? If you believe social media marketing is not a data-driven world, then... read more
‘5 Social Content Ideas From Every Sermon’ blog post was posted with permission from the author Mark Macdonald. Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church... read more
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something,... read more
Creating content for social media isn’t easy: you’re executing big ideas across multiple platforms, keeping up with changing algorithms that seem to be working against you, and engaging with your audiences — it’s easy to get stretched too thin. It’s time to work smarter at content creation, and the more... read more
In my 10+ years in church communications, I have had staff on salary and had contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve... read more
I spoke with a pastor the other day who is dropping the livestream broadcast of his Sunday worship. He was frustrated (and probably a little embarrassed) that only 10-15 people were watching, so he felt like it wasn’t worth the trouble. Let me tell you why that completely misses the... read more
Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is,... read more
Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones alone, have dozens of options competing for our... read more
The 80-year-old Elder met me at the door and said “I just have to say…” and I braced myself. That’s not usually the start to a good sentence. But when he said, “I bet you could make the flu funny.” I almost kissed his feet. Because if you were to... read more
Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more
Growing up my family was notorious for setting up our Christmas tree late. I don’t mean after Thanksgiving late, first week of December late, I’m talking the week of Christmas late. I didn’t think much of it until we drove one Christmas Eve to my grandparent’s house across states. The... read more