11 Practical Church Announcement Ideas
Your announcement slides tell your church about upcoming events, but that’s not all they’re good for. Especially with the addition of announcement loops, these slides are an anchor for church members and a lifeline for visitors. Before you ever say a word, your announcement loop can help visitors feel like they’re exactly where they’re supposed to be.
We’ve put together some suggestions to make your announcements more valuable to both visitors and members. Some of these work best in your pre-service announcements, and others work well during the service, too.
Here are 11 practical ideas for church announcements:
1. Mission and vision statements
At some point, your members have probably heard or read your church’s mission and vision statements, but that doesn’t mean it’s safe to assume they’ve internalized it—or can even recall it.
This is also a great opportunity to show visitors how your church expresses the gospel. Adding mission and vision statements to your announcement loop helps members and visitors alike learn what makes your church unique.
2. Staff profiles
It’s up to your staff to decide how much of their lives and their testimonies they’re comfortable exposing publicly, but adding staff profiles to your announcements is a great way for your congregation to get to know you better.
For visitors, these profiles help put names to faces (assuming your announcement includes a photo) and gives them specific people to connect with.
3. How to join a small group
Confession: I attended my church for years before joining a small group. One of the reasons it took so long was that I didn’t know how to join one! There was always an annual weekend push to participate, but the rest of the year it felt like my church assumed I knew who to talk to, where to go, and what to do in order to join one.
Providing a contact person or a church email address in your announcements is an easy way to make sure people always know how to get involved.
Your church probably doesn’t do baptisms every Sunday. When your members are ready, what does the process look like? Do they have the information they need? Your announcement slides are a simple way to familiarize your congregation with baptism: what it is, why you do it, when you do it, how often you do it, and who to talk to about it.
5. Church membership
What does it mean to be a member of your church? How do people become members? Do you have a class? An application process?
Including this information in your announcements could increase church membership by giving more exposure to the process and removing friction for potential members.
Nobody likes to look lost. And visitors might not feel comfortable asking strangers where to find the nursery, cry room, restroom, etc. If you don’t tell them what services are available in your church and where, they might not know they exist. Working wayfinding tips into your announcements helps people navigate your church.
7. How you do communion
Communion looks just a little different in every church. An announcement slide can tell people when it happens, why you do it, and who it’s for.
8. Church values and beliefs
Not to be confused with your mission and vision statements, your values and beliefs let you be more specific: the things your church is most concerned about and the way you interpret passages of Scripture.
9. How visitors can connect with your church
Whatever next steps you have for first-time visitors, this is the place to share them. Even though you’ll probably give them verbal cues during in-service announcements, including directions on pre-service slides ensures that no one’s uncertain about what to do next.
Do you want them to fill out a contact card? Is there a brunch they should come to, or a person they should talk to after the service? Display that information prominently.
Your members might know who your church sponsors overseas. And they might not. Your announcements are a great opportunity to show visitors what your church is doing throughout the world, and to remind members who they can be praying for and how.
11. Updates on events and projects
We often announce service projects and events before they happen. But how does your church learn about the outcome? A slide can announce how many people showed up, what you accomplished, and how to get involved in the next event.
For Example: “20 people showed up on Saturday to help out at the local elementary school. The school has a new roof now, and we built a valuable relationship with the principal!”