WHY EVERY CHURCH NEEDS A THREAD: HERE ARE 4 REASONS:
1) It reconnects with your community.
Effective communication rises and falls on how well you know your audiences (internal and external). Concentrate on your internal group only, and you’ll almost always decline in attendance. You need to reconnect with your community (your pipeline). A good thread understands the community’s needs and provides the benefit of attending. Since few realize their need for a spiritual solution, a church thread should focus on temporal issues (like Jesus did when He engaged with the woman at the well about water before spiritual matters). Letting the community know you understand them (concerns with solutions) will get them to pause and pay attention to your communication. They may not choose to attend immediately, but when they do decide they need solutions, they’ll probably choose you.
2) It gives words to your congregation.
Your internal group has many reasons why they attend. A good thread simply provides an important reason that will be easily recalled when someone asks them, “why do you attend your church?” Don’t control the words? The average person will answer “it’s where I grew up” or “that’s where I’ve been going for years”. Neither is a compelling reason for someone to attend.
3) It gives a foundation to your brand.
Your thread (the perception of what you’re known for) IS your brand. And that thread needs to be woven throughout your ministries and communication (website, emails, social media, print materials, sermons, etc.). And also attached to your logo as a tagline to remind everyone about your brand promise or story. Your visual brand will simply become a reminder for the brand thread.
4) You become known for it.
The control and repetition of the thread will aid in the recall of why you exist. Internally and externally. And since it’s based on THEIR need, it’ll be relevant to them. Over time your church will become known for something very simple, very relevant, and very needed. And God will allow you to be known for it — and use the temporal thread to connect your audiences to the Scarlet Thread of Jesus Christ and the gospel story.
