5 Key Metrics Your Church Should Be Watching
Social Media Engagement
Likes, comments & shares on social media are important to focus on when looking at strategy. @TravisWalser Click To Tweet
Landing Pages and Page-views
Where are people entering your website and what are they looking at? Are there particular pages that are receiving more direct traffic than others? If you find that there are a lot of pages on your website receiving a ton of direct organic traffic, consider adding front page links for those pages. This always helps me direct people from the front page to where they need to be much quicker. Make sure your top viewed pages are clearly visible from the front page of your website. Some of the most popular pages on any website should be the about page, the live stream page, the visit page, etc.
Take a look at where visitors are entering and leaving your website. If you notice there is a particular page with a high bounce rate and lots of exits, check it from every angle. Chances are something on the page could be having a negative effect on your traffic. It could be a website malfunction or maybe even a problem with the mobile formatting. Make your pages simple and easily accessible from as many platform as possible. Watching exit page metrics often helps me correct a website issue before it becomes widespread.
Google Analytics has a great feature called Goals. While it’s meant for businesses to help track sales goals through the website mostly, I often use it for signup forms, click-throughs, and other website functions to help me watch what people are engaging with on the website. Signup forms are great to work with in this manner, and I’ll often setup a goal tracker based off of last years metrics to help me make sure I’m successfully promoting events such as youth camps, concerts, etc.
These five metrics are a great place to get started when looking at how you’re actively engaging people on your website and through social media. I hope you’re able to develop a great strategy around studying these metrics that will help you engage your congregation and visitors!
Since Travis began a relationship with Christ at the age of 16, he has served as a Worship Leader, Event Coordinator, Ministry Director, and public speaker. After seeking a degree in Computer Engineering for several years, he eventually pursued a major in Studio Art at the University of West Florida where he earned his Bachelor of Arts degree. Previously, he was a Marketing Director and Administrative Assistant at a nationally recognized liquidation and salvage corporation where he worked for several years before choosing to fully invest himself into church media and communications.
He currently serves as a Graphic Designer at Olive Baptist Church, one of the largest churches in the Florida panhandle. Travis has a passion for developing the next generation of creative leaders and maintaining the relevance of the church in today’s visual media. In his free time he also enjoys dabbling in other forms of visual media including video production and effects, as well as web design.