The first announcement is full of details that people aren’t going to remember, so you’ll need to remind them anyway, with a flyer with details and a follow up email. I can guarantee that one stop light after they leave church, the people sitting in the seats don’t remember those details, and compound that by sharing 4 or 5 announcements with the same level of detail.
The second announcement talks about our culture (Building friendships). Gives 1 set of details about the event (BBQ at Pete and Jan’s) and gives a simple call to action to get all of the details (visit the information center). Will I still need that flyer at the information center and an email later this week? Yes. But given 2 or 3 announcements with this level of clarity, I can remember the ones that apply to me.
In the second announcement, if I’m new to your church, I found out that you’re all about friendships, and even if I can’t come to the BBQ, that’s a clue as to who you are as a church, and helps me decide if I’d like to get connected here.
The announcement roadmap: Tell us why (mention one of your church’s core values). Tell us what (1 or 2 details max). Tell us how to respond (one way).
Announcements don’t have to be a necessary evil. They can be an opportunity to remind your listeners of your church’s culture.