The number one question I usually get about our podcast is “How did you get [INSERT NAME] to be on your podcast!?”
We have had some notable guests on our program including Steven Curtis Chapman, Phil Vischer (VeggieTales), Kirk Cameron, Kevin and Sam Sorbo, Alex Kendrick, Joel Smallbone (For King and Country), and others.
So what is the secret sauce? You ready for it? Ask.
Seriously, build your platform and ask.
I’ve sent hundreds of emails to potential guests for the podcast. Some say “yes,” some say “no.” I’ve been turned down by dozens of people, but I don’t let that stop me. I keep asking other people, and as our platform grows, people that said “no” a year ago, might say “yes” after they’ve seen who else we’ve gotten on the show.
Here are some other tricks:
☐ If you can catch artists and others when they are promoting their new project (new album, new book, new movie, etc.), they are more likely to come on your show.
☐ If you can build relationships with any public relations company that promotes content from artists, do it. Get on their email list. Talk to people.
At this point for us, after over 250 episodes, we have so many emails from public relations companies pitching their artists to be on our show, we turn down dozens each month. How do we determine who we say yes to? Our filter! If we can’t find an angle to ask them questions about how to transform a worship experience, they don’t get on the show. Period.
4) BE CONSISTENT
Are you going to produce a monthly podcast? Weekly? Seasonal? Decide that now and stick to it. I would suggest picking from one of these three options:
I would not suggest you releasing episodes “when you can.” Be consistent with your audience. Tell
them when to expect content.
If your show is weekly, you better release a show every week on the same day. If you don’t, you will lose your audience.
When in doubt, I would produce less content and increase the amount later, rather than promise content and not deliver.
5) PRODUCE IN BULK
The second most frequently asked question I get when it relates to our podcast is “How do you guys produce so much content?”
Here’s the trick: We produce in bulk.
We map out our podcast calendar for months and months in advance. While I am writing this, we know exactly what podcast episodes will air, with what guest, who is sponsoring the episode, and more, for the next eight months (that’s 32 episodes if you’re counting).
We may not have the segments or interviews recorded, but we know exactly where we are going.
This doesn’t mean we do not change the calendar if we need. We move things around if we need to. But we have a plan and adjust the plan as we go.
It is much easier to tweak the calendar than to create the calendar each week.
6) OUTSOURCE YOUR EDITING
One method that allows you to produce a lot of high quality episodes and for you to focus on the content for each show is to outsource the audio or video editing of your podcast.
Our ministry at Twelve:Thirty Media produces both audio and video podcasts for several ministries and networks with incredible motion graphics openers and material.
Here are a couple to check out:
☐ The Making Sunday Happen Podcast (Audio and Video)
☐ The Vanderbloemen Leadership Podcast (Audio Only)
☐ Together for Good Podcast (Audio and Video)
☐ The Everyday Christian Podcast (Graphics Package)
Our team of audio composers and motion designers can produce every episode of your show. All you would have to provide is your audio and video recordings and we can do everything else. Contact us to learn how we can help you.
Even if you do not use Twelve:Thirty Media, I would strongly suggest you focus on the primary content of your podcast, and let others produce each episode for you.
You’ll want to spend a little bit of money getting good gear to capture a solid recording. Here are a couple of podcast starter kits for under $300:
☐ Behringer PODCASTUDIO
☐ PreSonus Podcasting Kit
You can use the built-in camera on your laptop if you need to record video.
Both audio and video are very important, but I would focus more on getting quality audio than anything.
Again, with outsourcing the editing of your podcast, all you need to do is have a great setup, capture great audio and video, and send your files to your editor.
There are several great podcasting platforms that you can host your podcast with that will take care of distributing your audio or video files to all the platforms you would like your podcast on.
Here are my recommendations:
You’ll want to spend some time promoting and sharing your podcast.
☐ Social media. Be sure to create social media accounts for your platform where you can share each podcast episode and material from each guest.
☐ Email. Use a service like MailChimp to create an email list where you can send fresh episodes of your podcast to your audience straight to their inbox.
Another trick to accomplishing more is to find as many ways to repurpose your podcast content as you possibly can.
Use the content from your podcast for:
☐ Blog posts
☐ Smaller segments for social media
☐ Social media quotes
Most of the time, your audience is not going to consume your content the same exact way. Some people like to read, some like to listen, some like to watch. Take advantage of this and repurpose one piece of content in as many ways as you can think of.
It is my prayer that your podcast will be a great tool for you to reach your audience!