Creating content for social media isn’t easy: you’re executing big ideas across multiple platforms, keeping up with changing algorithms that seem to be working against you, and engaging with your audiences — it’s easy to get stretched too thin. It’s time to work smarter at content creation, and the more... read more
With my years of experience in making Ready Made Content, and especially Custom Media, I’m going to share with you three things about how to prevent as many rounds of revisions on projects as possible. 1. WORK SMARTER ON THE FRONT END One major way to prevent revisions is to... read more
I spoke with a pastor the other day who is dropping the livestream broadcast of his Sunday worship. He was frustrated (and probably a little embarrassed) that only 10-15 people were watching, so he felt like it wasn’t worth the trouble. Let me tell you why that completely misses the... read more
Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is,... read more
Everyone knows that delegation matters, and yet I find so few leaders who are actually skilled in the art. If you can’t handoff some of your work to others and focus on more important things, you’ll end up carrying a far bigger load than you should, it will slow you... read more
The arrival of Jesus on the earth was known as the Good News. Since that moment, men and women have spread the message that the God of the universe became a human and sacrificed His life to rescue a broken creation. The truth is, there has never been greater news.... read more
If you haven’t heard the news, Facebook has just rebranded… well actually, it’s parent company has just rebranded. But unlike Google’s Alphabet name change, this will have profound implications for the future of the ‘Capital C’ Church around the world. It’s more than a rebrand. It’s a vision of the... read more
I recently spent the evening with a group of close friends around a bonfire in my backyard. Our time together began early and it ended late. To be honest, none of us noticed the time slip by because we were so engaged with one another in taking turns telling stories... read more
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach... read more
Spiritual church services have been around for many millennia, and that still holds true today. In the past, it was standard for families to have a slow and relaxed Saturday evening. This allowed them to be rested and refreshed for Sunday morning church services. However, the increasingly busy schedules of... read more
Any parent knows that different voices mean different things. My 4 year old knows when I am joking, happy, sad or annoyed. He also knows when I am angry (because my “dad voice” is pretty epic). Vocal tone and presentation can convey just as much about the message as the words... read more
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a... read more