Three doors stand between your sermon and those who need to hear it. Each door must be unlocked, in this order: Door #1: Your sermons must be WATCHED. This is the biggest hurdle most pastors face. The vast majority of sermons that are posted online get very few views. Use... read more
I was stuck. We were finally coming back from COVID and starting Wednesday night services back up. We decided to rebrand the night for adults and focus on groups instead of the traditional Wednesday night service. This was great for adults, but what about kids? Will I have the same... read more
Pastor Michael Todd faced a flurry of criticism for a sermon illustration he employed on January 16, 2022. Todd is the pastor at Transformation Church in Tulsa, OK. He spits into his hands and rubbed the spittle over the eyelids of his brother, who had agreed beforehand to participate. Todd was... read more
In my early years of leading, I felt a lot of pressure while leading band practices, for a variety of reasons: I didn’t have a clear goal of what I wanted to accomplish. I feared them judging me (which I’m sure they did A LOT!) I was intimidated by some... read more
We often think that getting our ideas or projects rejected is the worst thing that could ever happen. I can’t tell you how many people have pitched ideas or scripts to me over the years and when I wasn’t interested, they got angry and never called me again. Maybe in... read more
‘5 Things Houses of Worship Need to Consider When Selecting LED Walls’ blog post was posted with permission from the author Jason Polk at WorshipFacility.com. Houses of worship over the years have made the switch from projection screens to LED walls to not only enhance the overall worship experience, but... read more
The typical U.S. congregation is 61% female Count noses at church this Sunday. If your congregation is typical, 61% of those noses will have lipstick underneath. Christianity is the only major world religion with a man shortage. Why? A business guru once said, “Your system is perfectly designed to give... read more
Have ever been in a meeting and as soon as “that guy” walks in the room, you feel the air get sucked out of the space? There is NOTHING worse than being the person who is sitting in the room ready to share your most bold ideas EVER, only to... read more
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something,... read more
Creating content for social media isn’t easy: you’re executing big ideas across multiple platforms, keeping up with changing algorithms that seem to be working against you, and engaging with your audiences — it’s easy to get stretched too thin. It’s time to work smarter at content creation, and the more... read more
In my 10+ years in church communications, I have had staff on salary and had contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
There’s a million books, websites, and conferences out there on how to be a great leader. But when it comes to leading creative people, things start to thin out a bit. When dealing with creative teams, some leaders feel the need to be experts in the area they lead, others... read more