WATCH THE EPISODE: LISTEN TO THE EPISODE: Show Notes: Today, we welcome back a friend to the show Katie Allred. Katie has worked in church world at Brentwood Baptist Church, she is the founder of the Church Communications Facebook Group, and the author of Church Communications – Methods and Marketing.... read more
This blog was written and posted with permission from the team at Church Tech Today. Check out what they are doing over at ChurchTechToday.com Engagement and evangelism can both benefit from these creative video ideas for church. Digital ministry is so much more than posting a live stream of your Sunday... read more
I’m a big movie buff, and back in the day, one of my favorite movies was Terminator 2: Judgment Day. The movie starred Arnold Schwarzenegger and Linda Hamilton and was about a Terminator sent from the future to protect young John Connor. Machines had sent an upgraded Terminator back in... read more
WATCH THE EPISODE: LISTEN TO THE EPISODE: Show Notes: Today on the show, our guest is Chris Abbott. Abbo has been friends with our host Carl for a while. He has been a great voice in the church marketing space. On this episode we’re talking about Landing Pages. Specifically, how to... read more
WATCH THE EPISODE: LISTEN TO THE EPISODE: Show Notes: Today is a family episode as we’re talking with our Director of Ready Made Media and Creative Director Geoff McLarty. Geoff leads the charge in helping craft amazing ready made and custom media at our ministry. And also has experience as... read more
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something,... read more
In my 10+ years in church communications, I have had staff on salary and had contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is,... read more
Growing up my family was notorious for setting up our Christmas tree late. I don’t mean after Thanksgiving late, first week of December late, I’m talking the week of Christmas late. I didn’t think much of it until we drove one Christmas Eve to my grandparent’s house across states. The... read more
Is the Church Newsletter Dead? I think the short answer to this no, your Church Newsletter isn’t dead, it may just need a Facelift and New Packaging. If you still have a printed Church Newsletter, here are some questions you might ask: Are people reading it? Is there better use... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
In my 10+ years in church communications, I have done had staff on salary and contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more