Posts Tagged creative process

negative space

Negative Space

*This article first appeared on SundayMag.tv on August 5, 2015. Check out the original article here. With any project, it can be much more powerful to leave things out rather than keep everything in.   Let’s think about some of the most recognizable brands in our culture today. Brands like FedEx,... read more

props are things, sets are places

Props are Things, Sets are Places.

You’re playing Pictionary, and the clue to draw is “The Beach.” You sketch a sandcastle, an umbrella, and luckily someone shouts out “beach!” before you even attempt to doodle a jetty. It’s pretty easy to come up with a list of things at the beach. In fact, you can find... read more

tips for the perfect haze

Tips For The Perfect Haze

We all know the difference: a well-hazed room is virtually undetectable under normal lighting conditions – but really sings when sharp, theatrical beams cut through the ether. A poorly hazed room feels like a smoky bar with clouds of thick, opaque fog passing through like tumbleweeds. 1. Use an actual... read more

video testimony checklist

Video Testimony Checklist

Many churches use video testimonies in their services to tell powerful stories of redemption and restoration ­ stories of God at work. These types of personal and intimate stories work best between friends ­ when the interviewer and interviewee know each other well. Having a friend conduct the interview allows... read more

how to write great announcements

How to Write Great Announcements

Every church has a chance to call their congregation to incredible opportunities of service and growth for themselves and the Kingdom of God every Sunday. Every Sunday there are opportunities to express avenues of activity that can make an eternal impact. And every Sunday these opportunities can be missed because... read more

Storytelling through Photography

The church has the most important message to communicate – that everyone is unfathomably loved by God. The church needs the best communication tools to convey that message. Capturing great photos is one way to do that. Through incredible storytelling, photos can pull a viewer in and showcase powerful moments.... read more

Relevance

Relevance is a tricky thing. It’s a sliding scale depending on the demographic, and yet it is incredibly black and white. Nothing is “kind of” relevant. It either is or it isn’t. Especially in the church. In centuries past, the church was an epicenter of the art community, a place... read more