Posts Tagged Mark MacDonald

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3 Ways to Simplify Content

Attention spans are incredibly low. And dropping. People stop listening and paying attention a lot sooner than you’d expect! Why? Because we have so much communication noise all around us. Every moment there’s so many things competing for our time. Our phones alone, have dozens of options competing for our... read more

Stop Copying: Do these 3 Things Instead

Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts.  We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more

6 Steps to a Great Church Video

People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit... read more