Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements... read more
I bet you have had the same experience I have with goals. Your boss asks you to bring your twelve, six, and 90-day goals to a meeting. She reads the goals and maybe gives you a couple of adjustments, then you go back to work. Eighty-five days later, you get... read more
Church leaders thought long and hard about how church online should change in light of COVID-19. But we haven’t invested as much thought into how church onsite should change. Below are some significant ways in which our large physical gatherings will be forever altered. 1. IT WILL EMPOWER THE MISSION... read more
In my 10+ years in church communications, I have done had staff on salary and contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
Church leaders thought long and hard about how church online should change in light of COVID-19. But we haven’t invested as much thought into how church onsite should change. Below are some significant ways in which our large physical gatherings will be forever altered. 1. IT WILL EMPOWER THE MISSION... read more
The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy... read more
Livestreaming your weekly church services is an excellent way to grow the reach of your church virtually. Viewers can participate in the service in real time — from anywhere in the world and from any time zone. Livestreaming your church services aids not only new visitors who are checking out... read more
A lot of employers describe themselves as a fun place to work. Some organizations even list it as one of their values. But sometimes organizations don’t reflect this in their communication. One quick and easy way to remedy that is through the 404 webpage. A 404 page is where you... read more
If you took piano lessons like me, you remember sitting on the piano bench with the teacher at your right side. I looked at the sheet music with my eyes while my untrained hands learned how to translate notes, flats, sharps, clefs, rests, and time signatures into music. Starting out,... read more
We reopened our physical services at Christ Fellowship Miami in October. We chose to go exclusively online for our year end service and it was a huge success. So I want to give you five compelling reasons to consider doing this next year at your church. I’ll also give you... read more
I am not the first person to say this and this probably won’t be the last time you ever hear this but 2020 changed the Church. 2020 forever impacted God’s people because we were faced with realities that most of us have never had to deal with. Almost overnight our... read more
Seeing your church through the eyes of a first-time visitor is an important discipline. It enables you to ask valuable questions like: Does this make sense to someone new? Does this practice serve attendees at the expense of visitors? How can this element be improved in order to make them... read more