Hundreds of Articles from the industry’s leading voices on Live Production, Communications, Volunteer Culture, Worship, Service Planning and more.
The typical U.S. congregation is 61% female Count noses at church this Sunday. If your congregation is typical, 61% of those noses will have lipstick underneath. Christianity is the only major world religion with a man shortage. Why? A business guru once said, “Your system is perfectly designed to give... read more
Have ever been in a meeting and as soon as “that guy” walks in the room, you feel the air get sucked out of the space? There is NOTHING worse than being the person who is sitting in the room ready to share your most bold ideas EVER, only to... read more
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something,... read more
Creating content for social media isn’t easy: you’re executing big ideas across multiple platforms, keeping up with changing algorithms that seem to be working against you, and engaging with your audiences — it’s easy to get stretched too thin. It’s time to work smarter at content creation, and the more... read more
In my 10+ years in church communications, I have had staff on salary and had contractors on projects. Both have worked in different seasons of our church life and growth. My current recommendation would be to hire for the primary role (Communications Pastor/Director) and bring in contractors to work with... read more
There’s a million books, websites, and conferences out there on how to be a great leader. But when it comes to leading creative people, things start to thin out a bit. When dealing with creative teams, some leaders feel the need to be experts in the area they lead, others... read more
The Easter season at church has come and gone, which means you are probably still recharging. I can personally attest to the post Easter slump. That spring season in which everything outside is budding. But when nothing inside your head is growing. After working for churches over the past twenty... read more
Have you recovered yet from Easter at your church? For many of us this was maybe the largest attended service since re-opening after Covid shut downs in 2020-2021. How did the services go? Did they run like clock work? Or was there some rust that needs dusting off? Wherever you... read more
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve... read more
Choosing a livestreaming destination can be a difficult decision to make. Should you go live on Facebook or Twitter? What about YouTube versus Twitch? The truth is, each social media platform has its own unique benefits and audience types, and it’s advantageous for you to connect with your audiences on... read more
While visiting a large church, I was impressed with their broadcast video setup and asked their lead tech about it. He looked confused. I clarified that I wanted to see their online video technical setup. He said they would show me their “Cinematic Setup,” which is how they handle video... read more
With my years of experience in making Ready Made Content, and especially Custom Media, I’m going to share with you three things about how to prevent as many rounds of revisions on projects as possible. 1. WORK SMARTER ON THE FRONT END One major way to prevent revisions is to... read more