The Three Doors Your Online Sermon Must Unlock

Three doors stand between your sermon and those who need to hear it. Each door must be unlocked, in this order:

  • Door #1: Your sermons must be WATCHED. This is the biggest hurdle most pastors face. The vast majority of sermons that are posted online get very few views.

    • Use the first 30 seconds of your message to capture interest on social media

    • Structure your message so people keep watching till the end

    • Show don’t tell. Use visuals for maximum impact. Object lessons aren’t just for kids.

    • Improve audio and video quality and defeat common technical problems that can ruin your livestream or recording

  • Door #2: Your sermons must be REMEMBERED. People remember insightful messages that focus on one big idea. This is the secret of the TED talk.

    • Identify the “one big idea” that will help your message stick

    • Use your phone to film 2 minute “on location” vignettes that localize your sermons

    • Use a simple sketch pad and a Sharpie to drive your core message home

    • Tighten and focus your messages to compete in the age of the TED talk

  • Door #3: Your sermons must be SHARED. This is how all media content goes viral. Shared sermons reach tens of thousands of people each week.

    • Build “shareable minutes” within your messages to excerpt and post on social media

    • Add links for your members to share your teaching with their networks

    • Shoot a simple video promo for your message series and boost it on social media

    • Leverage your online message to bring new members into the gathered church

None of this is expensive or complicated. It doesn’t require a huge tech team or a zillion dollar budget. But it does require training and practice.